OBJECTIVE
Develop a name, logo, and visual identity system for a European cuisine restaurant located inside the Regency Hotel in the very center of Chișinău.
NAMING
The restaurant is located on the basement level of the Regency Hotel, and this specific location largely inspired the creation of its name — UMBRA.
Umbra is, quite literally, a restaurant in the shade: set apart from the noise of the city, yet geographically positioned at the very epicenter of the capital’s life and events.
IDENTITY
The logo and brand style play on unconventional interior design solutions, namely asynchronous vertical lines that emphasize the venue’s internal architecture.
Agency integrated interior design elements into the brand’s logo and also used them as patterns in the design of identity elements.
