OBJECTIVE
Develop the design for the TANADI Alazani Valley Georgian wine series for TELAVI WINE CELLAR.
SOLUTION
The packaging design developed by the agency for the TANADI Alazani Valley wine series establishes a unified structure for the range. The umbrella brand, placed in a dedicated area, is complemented by a product label that graphically and informationally emphasizes the wines’ region of origin.
Product recognition is achieved through the label’s distinctive shape, the combination of printing techniques, and the organic integrity of the overall composition.
