OBJECTIVE
For a new kindergarten in the capital of Moldova, Chișinău, it was necessary to create a name, logo, and visual identity.
The kindergarten is positioned as one of the flagship preschool educational institutions, where innovative teaching methods are combined with classical approaches, and children receive high-quality, well-balanced education that prepares them for school
NAMING
The name of STARTICA, developed in the agency, is derived from the word “start” and sounds like the name of an exciting children’s game.
The idea of gently, unobtrusively, yet fundamentally instilling basic elements of education and upbringing in preschoolers is reflected in the bright and stylish visual elements of the brand’s identity.
LOGO
The logo creates a relaxed and welcoming attitude among both children and their parents toward learning in an environment where the educational process is delivered through a caring, play-based approach, and where children genuinely enjoy gaining knowledge.
The stylistic solutions encompass the full spectrum of the kindergarten’s functioning — from the building’s architecture and internal navigation system to the design of internal documentation and social media communication.
