OBJECTIVE
A radical rebranding aligned with the company’s current status and the potential for its future development — including expansion into international markets.
The company “Parketny Dvor” was founded in 2005 and initially specialized in selling parquet flooring in Moldova. Over time, the company not only gained new partners among world-renowned suppliers but also significantly expanded its scope of activities.
It now engages in its own production of furniture, doors, stairs, and various panels using innovative technologies and the finest wood-based materials.
PROBLEM
The name “Parketny Dvor”, conceived at the company’s inception, no longer reflected its present-day identity, let alone its future business plans.
Expanding into a more premium segment, and especially into non-European markets, required a new brand name — one that is solid, concise, and at the same time distinctive.
NAMING
PARKE — the new brand name for the company, developed by the agency.
Short, memorable, unconventional for the industry, yet understandable across all markets.
For clients with prior experience working with the company, the new name also symbolises continuity with the previous brand name.
IDENTITY
The PARKE logo is a model of harmony, technological sophistication, and aesthetics. Stylish and restrained, it encourages creative interpretation while simultaneously conveying professional confidence — qualities inherent to the client company.
The PARKE brand book is a comprehensive guide to applying the brand’s corporate identity — one that can be considered both new and familiar, yet reborn.
The PARKE logo looks especially striking on the exterior signage of the company’s main showroom.
This is where partner meetings take place, contracts are signed, and new projects are discussed and conceived — so the first impression must reflect the business intensity inside the building.