OBJECTIVE
To create an umbrella brand for a diverse range of signature products and services by Irina Negara, known for her own confectionery studio, where unique desserts of any complexity are crafted.
APPROACH
In developing the brand, it was taken into account that in the future it could become an “umbrella” brand for other areas in which the brand owner may wish to explore new endeavors.
Irina Negara’s personal brand is closely tied to her confectionery business. By applying her proven business methods — individualized approach, signature creations, and personal involvement in all projects — Irina decided to adapt her business style when developing her own fashion collection, home accessories, and a cozy family café.
SOLUTION
When creating the brand name, it was decided not to use the owner’s name or derivatives of it. Nevertheless, the idea of togetherness, shared belonging, and the concept of the company as a large family needed to be reflected in the naming.
This gave rise to the brand name NOTRE, which translates as “Ours.” The name perfectly reflects the philosophy of the company, a creator of signature products for family comfort — whether it’s fashion, premium confections, or home accessories. The slogan developed by the agency, “Everyone is Special,” conveys the brand’s core ideas: the opportunity to connect with like-minded people and the recognition of each client’s individuality.
The NOTRE logo is minimalist in its complexity. Classical and modern elements are combined as organically as individuality and community are intertwined in the brand’s ideology.
The brand identity reinforces a sense of belonging to a close-knit circle of like-minded people and shared values, organically blending heartfelt warmth with world-class quality.
The brand book outlines all possible logo variations — in both full and abbreviated forms, as well as across different color combinations.
In the future, the development of the NOTRE brand may extend into areas that even the brand owner is not yet aware of. Therefore, the brand book maintains a thoughtful balance, adapting identity elements for both business needs and end consumers.
