OBJECTIVE
Brand development for a new modern dental clinic located in the center of Chișinău.
Brand idea, naming, logo, and visual identity system.
NAMING
The name MACADAMIA was chosen by association with the valuable nut of the same name, known for its extremely hard shell, which is difficult to crack.
The care provided by MACADAMIA Dental Clinic helps keep teeth just as healthy and strong — this is the meaning behind the unusual name.
LOGO
In the logo, the outline of a tooth is organically integrated into the contour of a blooming macadamia plant, emphasizing the delicate approach of the clinic’s dentists to solving patients’ problems.
IDENTITY
The developed identity elements were easily integrated into the clinic’s modern interior and are effectively used across promotional materials
