OBJECTIVE
To develop the name and design for a premium wine series.
To create a new premium wine collection for Impresario — a brand also developed from scratch by the agency.
SOLUTION
Fundamentality and innovation are the principles applied by the client in crafting these wines, and these values are reflected in the branding. The name Barriquello, coined in the studio, is a neologism derived from the word barrique, referring to the oak barrel in which high-quality wines are aged.
The meticulously crafted, detail-driven design was developed as part of a print solution for a label on a metallic substrate.
The comprehensive execution of the concept creates a distinctive wow effect in the product’s appearance, clearly setting Barriquello wines apart in a competitive environment.
