MAESTRO FRUITS
Naming, visual identity, and packaging design for an apple chips brand
2019
OBJECTIVE
To create an apple chips brand for Maestro Fruits, one of the leading dried fruit producers in the Republic of Moldova.
NAME AND LOGO
For the new brand, the agency developed the name CRISPLE — a distinctive and memorable blend of the words “crispy apple.” The name precisely conveys the essence of the product while also functioning as a strong, self-contained brand.
An original custom wordmark was developed for CRISPLE, featuring smooth, appealing letterforms.
DESIGN
The flexible packaging design for CRISPLE chips was developed according to clearly defined principles. The upper section is dedicated to brand identification and remains consistent across all potential products in the range.
The lower section serves as the illustrated foundation of the packaging, featuring a large, appealing image of a ripe apple in the specific colour of the variety used to make the product.
The packaging colour schemes were developed to reflect the flavourings used in the production of CRISPLE apple chips.
IDENTITY
To support the brand’s successful promotion, a comprehensive set of corporate materials was developed for communication with both business partners and end consumers.
