OBJECTIVE
Cricova is a legendary name in Moldovan winemaking and one of the country’s most recognizable brands.
The agency was tasked with developing a new design for Crisecco — one of Cricova’s most popular sparkling wine lines — giving it a more modern and emotional image.
DESIGN
The new visual system is built around the expressive shape of the label, the deep contrast of the dark glass, and sophisticated color shades that help clearly differentiate the flavor positions within the range.
The large Crisecco typography becomes the main visual accent of the packaging, creating a confident, fashionable, and easily readable brand character.
At the same time, the Cricova logo and decorative elements preserve a sense of continuity, quality, and winemaking tradition.
