OBJECTIVE
To develop the name, logo, and visual identity for an exhibition dedicated to the cosmetics industry and aesthetic medicine.
The first international event of its kind to be held in Moldova. The task was to create an exhibition brand distinctive enough to make a strong debut, yet sufficiently fundamental to support the event’s successful development in the years to come.
PROBLEM
The exhibition is organised by DAS, a company that brings together communities of architects and designers, hosts Moldova’s leading architecture awards, and publishes the magazine of the same name. Each year, the company organises prestigious events, including exhibitions dedicated to design, construction, and other fields.
The organiser’s ambition was to bring together the leading players in the professional cosmetics and aesthetic medicine sectors within a single exhibition space. Arena Chișinău, Moldova’s newest venue for major sporting and cultural events, was selected as the location. The agency’s work on the brand therefore proceeded in close coordination with the exhibition organisers and other contractors, particularly the architectural studio responsible for planning the exhibition space.
SOLUTION
The name BELLE EXPO, proposed by the agency and approved by the client, fully captures the essence of the beauty industry. Every woman aspires to feel beautiful, and professionals in cosmetics and aesthetic medicine help make this possible. The logo harmoniously combines elegance with solidity, emphasising that true beauty requires the highest level of professionalism.
Detailed applications of the visual identity were developed for the exhibition environment, helping create a space that was as functional, comfortable, and welcoming as possible for both organisers and visitors.
