The studio developed SECOLE, a premium wine brand for Calarasi Divin — one of Moldova’s leading producers of divins, with an uninterrupted history spanning more than a century.

The name SECOLE, proposed by the studio, refers to the company’s historical depth and reveals the key idea behind the brand: wine of the present is impossible without the past, while true modernity is born from continuity, experience, and respect for tradition.

SECOLE is not merely a continuation of Calarasi Divin’s history, but its new chapter: modern, noble, and built on a profound sense of connection between generations.

This idea is reflected in the brand logo, where the infinity symbol is organically integrated into the composition. Designed in a concise minimalist style, the logo visualizes the uninterrupted flow of tradition while giving the brand a restrained, premium character.

The label design is built on the conceptual value of the logo — clean, laconic, technically precise, and visually confident. Its purpose is to communicate to the consumer a sense of quality, dignity, and trust in the product.

SECOLE’s visual identity works convincingly across promotional materials: it looks premium, solid, and contemporary, supporting not only the new wine brand itself but also adding new momentum to the development of the producer brand, Calarasi Divin.