The studio developed the name and design of the Barriquello wine series from the Impresario wine brand. Fundamentalism and innovation are the principles applied by the client in creating these wines, and these values are reflected in the branding. The name, invented in the studio, is a neologism derived from the word barrique, meaning an oak barrel in which high-quality wines are aged. A thorough, detailed design was developed as part of the printing solution for the metal-based label. The comprehensive implementation of the concept creates a unique wow effect from the appearance of the product, which clearly distinguishes Barriquello wines in a competitive environment.