A brand for a new modern dental clinic in the center of Chișinău has been developed in the studio. The name “Macadamia” was chosen in association with the valuable nut of the same name, whose hard shell is extremely difficult to crack. The care provided by the specialists at the “Macadamia” clinic helps keep teeth just as healthy and strong — this is the meaning behind the unique name. In the logo, the outline of a tooth is organically incorporated into the shape of a blooming macadamia plant, highlighting the delicate approach of the dentists in solving patients’ problems. The developed identity elements are seamlessly integrated into the clinic’s modern interior and are effectively used in promotional materials.