The new Startica kindergarten is a place where children receive modern and harmonious preschool education. The name, developed in the design studio, is derived from the word “start” and sounds like the name of an exciting children’s game. The idea of gently, unobtrusively, yet fundamentally instilling basic elements of education and upbringing in preschoolers is reflected in the bright and stylish visual elements of the brand’s identity. The logo, interior design elements, educational materials, and promotional accessories all together emphasize the care of the kindergarten staff for the harmonious development of the children, creating a relaxed atmosphere where every child feels like the center of attention.