Purcari Traminer is a special wine from Vinăria Purcari, a leading Moldovan premium quality wine producer. The task that the studio solved while created the visual appearance of the product was to combine the recognizability of Purcari brand wines and the company’s special attitude towards the new wine. Under the individual bottle, a special, unified label was created, which uniquely reads the brand of the product and at the same time lays a visual message about the company’s special look at the process of creating Purcari Traminer wine.