OBJECTIVE
The brand is intended to encompass a range of products, including croutons, chips, nuts, and other snack foods designed to encourage impulse purchases.
To create an umbrella snack brand for the Romanian market, commissioned by Premium Sell, a Romanian company specializing in the food and beverage trade.
NAMING
The agency proposed the name CROCNY’S — a concise, memorable, and contemporary name that speaks for itself, derived from the Romanian word crocant, meaning “crunchy.”
LOGO
The resulting logo is confident and contemporary, with appealing letterforms and a subtle visual reference to the growing trend towards naturalness.
DESIGN
The upper section features a prominent logo against a color-coded background, with each color associated with a specific snack variety, creating an intuitive visual system for identifying different flavors. The lower section, set against a white background, showcases appetizing images of the snacks themselves alongside the ingredients that define their flavor combinations.
CROCNY’S snack packaging was designed to encourage quick purchasing decisions.
CROCNY’S snacks combine classic appeal with a contemporary character, creating an accessible brand for a wide range of consumers while staying perfectly in tune with modern trends.
