Carvidon is a Moldovan company that for two decades has been meeting the needs of the country’s farmers for professional agricultural machinery and high-quality mineral fertilizers. The company has come a long way — from purchasing its first tractors to becoming an official representative of global brands of agricultural products and services, a provider of professional technical maintenance, and a creator of comprehensive partnership programs for farmers. The agency implemented an integrated project that included developing the brand’s positioning and value system, designing a new logo, and creating a complete brand identity management guide.

At the core of the brand platform lies the idea that Carvidon is a company whose mission is to contribute to the development of successful people engaged in the country’s agriculture. The services and products offered by Carvidon are not an end in themselves, but rather means that support the farmers’ success — tools that help them take up agriculture and professionally plan their agribusiness. The brand slogan — “Cultivating the Future” — defines the spirit of partnership between farmers and the company, while also sounding like a motto of a business deeply rooted in agriculture.

The new Carvidon logo has replaced the multitude of previous versions, which often caused confusion about the company’s areas of activity — the sale and servicing of agricultural machinery and the supply of mineral fertilizers. The new logo is unified for all existing and potential future divisions of the company. It contains no visual elements that attempt to tie the brand directly to the nature of its business; instead, it reflects the core values declared in the brand platform — focus on the people of the land, modernity and dynamism, professionalism and competence. The integrated graphic element enhances the brand’s visual recognition and allows Carvidon to be represented by a single symbol even in contexts where the full name cannot be used.