Azuga is one of the most dynamically growing mineral water brands on the Romanian market. The studio developed the design for a new product — Azuga Sparks, a line of sparkling water with natural fruit flavors. The aluminum can format and the expressive visual system are designed for an active audience, for whom rich taste naturally aligns with a demand for purity and naturalness. The Azuga Sparks logo adds a sense of “spark” to the brand, enhancing the crystal-clear, mountain-inspired minimalism of the core logotype.
The brand area on the packaging is clearly structured and separated from the background, where color serves as the key flavor marker — each shade directly associated with a specific fruit. Key information is presented through concise statements and symbols, becoming an active design element and instantly communicating the product’s unique benefits to the consumer. Additionally, a brand book for Azuga Sparks has been developed in the studio, providing the client with effective tools to shape a cohesive and modern brand identity.