Aligners are transparent elastic caps applied to the dentition for its correction and bite correction. The studio came up with a name, a logo and a corporate identity for a new manufacturer of aligners designed for professional orthodontists. Idealigner is a neologism that initially characterizes a product as an “ideal aligner”. The friendly logo of the brand demonstrates that teeth straightening is not a scary procedure, and in order to achieve a beautiful smile, you do not have to resort to painful devices. The studio also developed the design of the packaging set, information booklet and a set of necessary visual elements to support the brand.