For Maestro Fruits company, one of the leading producers and exporters of products from fruits grown in Moldova, the studio carried out a comprehensive project to create a brand of apple chips. The name developed in the studio – Crisple, is a neologism «Crispy Apple”. The name not only sounds good and is easily remembered, but also exhaustively characterizes the essence of the products – crispy, tasty and healthy apple chips. Naturalness and mood are conveyed in the brand logo, as well as in corporate materials and memorable souvenirs designed for the successful promotion of a new brand on the market. The packaging design, along with the original branding zone solution, is dominated by the image of a ripe apple – so that no one doubts the natural usefulness of Crisple chips.